News & Insight

MLCSU communications specialists up for national awards


Midlands and Lancashire Commissioning Support Unit’s Communications and Engagement Team is celebrating being shortlisted for four national awards.

The team has been shortlisted for the Association of Healthcare Communications and Marketing’s awards for: best team, best partnership working, best engagement or consultation and best internal communications.

Best team – Digital and Design Team

The CSU’s Design and Digital Team is innovative and committed. Included in their portfolio are 83 websites which they operate for a range of clients across the country, including developing 22 sites with an involvement platform to support patient engagement. They also run 100 digital signage solutions and produce 29 Annual Reports as well as other printed and on-line materials.

Best partnership working – ‘It’s our time’ Staffordshire

Staffordshire’s hospitals’ negative reputation was the focus on media, political and public attention across the country. The CSU’s team ensured that NHS and partners joined forces to communicate and celebrate the proposals for improvement. Consistent messages were jointly developed and communications collated centrally, with a single point of access and weekly work plans outlining key activities and interactions. A new logo, featuring a heart and the Staffordshire knot, was developed. The campaign ‘It’s our time’ was very successful.

Best engagement or consultation – Involvement networking platform

The CSU created a virtual platform for professionals from a range of organisations to network and share ideas on participation and involvement. The team worked with organisations across the Midlands and East of England including Clinical Commissioning Groups (CCGs), Hospital Trusts, Healthwatch, local authorities and other CSUs.

The network was a success in getting people to interact and share good practice in a range of ways, including face-to-face training, on-line social media chats and discussion forums.

There are more than 400 members on the site.

Best internal communications – Sandwell and West Birmingham CCG

The CSU supports Sandwell and West Birmingham CCG (SWB) in both its external and internal communications, which are interwoven. The CCG, working with its 180 staff and the CSU, has developed and embedded new staff values and has worked hard to achieve an approachable culture. Tools used include a Staff Council, ‘stand up and talk’ sessions, weekly e:bulletins for staff and member practices and protected learning time events.

Stephanie Belgeonne, Senior Partner of Communications and Engagement, said that being shortlisted for four awards was a testament to the dedication and innovation of the teams.

“The CSU’s communications and engagement teams have high standards and are creative and committed to their clients. Being recognised in this way demonstrates that our approach is demonstrably successful and original, heling us to make a real contribution to improving patient care.”

Tags: communications and engagement

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