It’s Our Time in Staffordshire

Posted in Case Studies: Communications and Engagement

In 2014 we were asked by the NHS Trust Development Agency to provide communications and engagement support to NHS commissioners and providers in Staffordshire. This followed the decision to abolish Mid Staffordshire NHS Foundation Trust after its well-known failures.

As a result of the planned dissolution, there was much to inform local people; to reassure them and help them navigate the necessary changes being made to secure the local NHS.

There was lots of concern about the future of services as the county had become synonymous with NHS failure. But, positive improvements were already happening – led by staff and patients who wanted a fresh start for their NHS.

It’s Our Time was a campaign to create a new start. It helped to announce millions on extra funding and the re-naming of the Trust’s hospitals, along with the transfer of their management to neighbouring trusts.

Behind a relentless campaign of positive message sharing was a communications programme management office (PMO) that ensured the county’s NHS bodies spoke with one voice… and tackled local concern and confusion head on.

MLCSU was proud to play a part in restoring confidence and pride in Staffordshire and Stoke on Trent’s local NHS.

View document our summary brochure (3.21 MB) on the support we provided. 

Talk to us

To find out more about how we can support your local economy or System Transformation Plan - whether it be by helping to bring coherence and cohesion to system-wide communications, or strengthening your patient participation approach, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. – Senior Partners, Communications and Engagement.

T: 0121 612 3806.

Tags: communications and engagement

Midlands and Lancashire CSU
Kingston House
438-450 High Street
West Bromwich
West Midlands
B70 9LD

Tel: 0300 404 2999

Our other locations