Midlands and Lancashire Commissioning Support Unit (MLCSU) has been appointed to deliver Public Relations and Public Affairs support to leading housing and care provider, Midland Heart.
The appointment to the framework, made following a tender process, will see MLCSU’s communications function joining a list of providers to support Midland Heart’s External Affairs team with ad-hoc editorial writing, PR campaigns and Public Affairs services.
The services will complement the work of the Midland Heart External Affairs Team in delivering the overarching corporate PR and public affairs activity and driving the strategic communications for the business.
Joe Reeves, Director for Corporate Affairs at Midland Heart said: “We are delighted to have MLCSU on board as part of a framework of providers who bring a range of housing and care specialisms to support our in house team with their PR and Public Affairs activity.”
Midland Heart joins a growing client list for MLCSU’s communications and engagement function that includes NHS Clinical Commissioning Groups, Hospital Trusts and NHS bodies nationwide.
Welcoming the appointment, Stephanie Belgeonne, Communications Director at MLCSU said: “Health and housing are natural partners and our appointment to the framework reflects the similarity between communications across these sectors.
“Our experience in delivering excellent communications support to our health clients stands us in good stead in working for Midland Heart. I’m very excited by this new direction for the CSU and I look forward to this collaboration.”
Midlands and Lancashire CSU serves commissioners and others responsible for a population of c 8 million. It employs c 1,200 staff and its commissioning support services span the entire range from finance, contract management, business intelligence and communications/engagement through to continuing healthcare, medicines management and strategy services. In February 2015, MLCSU successfully attained a position on the NHS England Lead Provider Framework as a high quality assured provider of Commissioning Support Services.
Midland Heart is headquartered in Birmingham and is one of the leading housing groups in the country and the largest housing and care business based in the Midlands. It operates in 54 local authority areas, providing and maintaining homes for more than 70,000 people, managing over 33,000 properties and delivering care and support services to over 7,000 customers.
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