​Our work with the NHS Leadership Academy significantly enhanced their online presence and social media engagement. Over seven months, we produced engaging videos, images, and posts, increasing Twitter followers from 85.5k to 90.5k and LinkedIn followers from 88.9k to 98k. Our support in hosting and promoting events, along with maintaining and updating their website, ensured a seamless and user-friendly experience. We created a new website area for apprenticeships, improving user engagement and control over the user journey. This resulted in a refreshed online presence and stronger connections with their target audience.

Background​

The NHS Leadership Academy commissioned the NHS Midlands and Lancashire (NHS ML) to create attractive and informative social media content to promote their extensive curriculum of learning and development resources. The team was also tasked with maintaining the existing website, revising copy and imagery, and creating new templates when required. The initial ask for three months’ support was extended to seven. ​

Action

​Working closely with the client to identify their priorities, we worked with internal stakeholders to create engaging videos, images and posts that would reach and promote programmes and events to their target audience. A content plan allowed planned social media posts to be clearly plotted out before being scheduled for publication. By closely monitoring and reporting on the activity, we identified what content was working and adapted it to increase engagement, as well as responding quickly and accurately to public questions. 

We supported the hosting and promotion of events such as tea and chat sessions and monthly campaign Twitter chats. Support included drafting promotions, subtitling, and editing videos, as well as creating tweet cards. 

Our experienced team maintained the website, regularly updating the homepage with news stories and promotional events, revising existing pages with new copy and images, and creating new page templates when needed. They ensured the design aligned to the Leadership Academy’s branding.

After a thorough process of quality checks and testing, the client was able to review and request final amends prior to launch. All our website builds conform to Web Content Accessibility Guidelines (WCAG) 2.1 and are cross-browser tested to ensure optimal performance regardless of the browser or device it’s being viewed on.

Impact

Our expert team provided a high-quality and efficient service for seven months, meeting tight deadlines and invigorating social media channels by creating engaging content. Our support helped to build engagement and grow their social media followers. In this short period, Twitter followers rose from 85.5k to 90.5k and LinkedIn followers rose from 88.9k to 98k. 

We created a new area on the NHS Leadership Academy’s existing website dedicated to apprenticeships. This space allows individual apprenticeships to be promoted, with potential applicants signposted directly to either the provider or to an email address for further information. 

The Leadership Academy now has more control over the user journey as well as increased user engagement. The refreshed look and feel of the site has improved the user experience and journey.  

Feedback

“NHS ML helped fill a short-term resource gap in the Leadership Academy marketing team. Our day-to-day contact was responsive, communicative, and reliable as well as being very easy to work with. Additionally, I found a real strength of the service to be the backup that comes from the wider NHS ML team. So you don’t just get one person’s expertise when facing a particular challenge.”​

Joanne Byrne, Senior Communications and Engagement Manager, ​NHS Leadership Academy​

For more information

For more information and to learn how we can help you, please contact us.