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We helped the Black Country Integrated Care Board deliver an engagement campaign to help people living with chronic pain explore alternatives to pain medication.
Flippin’ Pain is a public health campaign that engages with individuals and communities affected by persistent pain and empowers them through a better understanding. This is essential to delivering change in the approach to pain management across whole systems.
The Black Country Integrated Care Board (ICB) contacted Connect Health, a community services provider and champion of the Flippin’ Pain campaign in other areas of England, about bringing the campaign to the Black Country. The ICB asked NHS Midlands and Lancashire (NHS ML) to assist in facilitating the planning across multiple organisations.
Our aim was to target, engage and empower patients struggling with chronic pain who take regular analgesia, and help them understand that there is another way.
For more information and to learn how we can help your organisation, please contact us.
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